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Direct linkFinch, David; Nadeau, John; O'Reilly, Norm – Journal of Education for Business, 2018
Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…
Descriptors: Undergraduate Students, Business Administration Education, Program Evaluation, Content Analysis
