Universities face challenges in developing new programs that satisfy students, employers, faculty and administrators, and accreditors. In designing a master in real estate degree, stakeholders desired field-based learning experiences providing significant opportunities for real estate students to develop and apply academic concepts, give…

The authors provide a detailed analysis of a continuous improvement process for an information systems master's program at an Association to Advance Collegiate Schools of Business-accredited university. The authors sought to inform the literature on the improvement process used to satisfy quality standards and improve learning outcomes in a degree…

Teamwork and interpersonal communication are indispensable skills for business workers, and most companies are promoting diversity in teams to gain a competitive edge. Although findings suggest that diversity may not be as valuable as it seems for most teams, business workers need to manage diversity successfully. Therefore, the present authors…

In this article, the authors propose a semester-long experiential-learning project for introductory marketing students. The project requires an analysis of a product category, competition, and consumer base to support a new product proposal. The purpose is to (a) put into practice the concepts and definitions taught in an introductory marketing…

In this study, the authors surveyed 445 human resources (HR) professionals to determine their views regarding the HR curriculum content that will lead to graduates' success in entry-level (first-job) HR positions. Ninety-eight questionnaires (22%) were returned. Respondents identified five topics--equal employment opportunity/affirmative action…