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Direct linkMisra, Ram B.; Ravinder, Handanhal; Peterson, Richard L. – Journal of Education for Business, 2016
The authors discuss a curriculum integration effort that a school of business piloted recently. This effort was aimed at integrating the core functions (finance, marketing, management, and operations) so that undergraduate students would better appreciate the full impact of functional decisions on each other and in achieving the corporation's…
Descriptors: Business Administration Education, Business Administration, Undergraduate Students, Integrated Curriculum
