Young people labelled "disadvantaged" or "at risk of social exclusion" are increasingly directed into publicly funded or NGO-based, partly privately financed projects in order to secure their desired integration into society through work or further education. In this article, we carry out a comparative analysis of youth training programmes in Brazil and Finland based on empirical fieldwork undertaken in two separate research projects. The research data consist of qualitative interviews of the projects' participants and management. The focus of the analysis is on youth employment projects as discursive practices, that is, on the ways that knowledge on employment and employment-related responsibilities is produced in the discourses and practices of the projects. Despite the different contexts, the analysis shows that the youth training projects share a number of commonalities with regards to the shaping of the self as entrepreneurial and self-regulated. This is linked to the global dominance of a new form of governance, which relies on and actively promotes the individualisation of responsibility and obscures the structural and societal forces that lie behind youth unemployment and exclusion. We suggest that engaging young people in critical discourses about the sources of inequality would be the key to more equitable forms of development.