An attempt was made to assess the attitude change of teachers involved in a drug education program. Results indicate that teachers tended to rate 1) alcohol more dangerous; 2) the soft drugs less dangerous; 3) the hard and household drugs about the same as in the pre-test. Drugs were seen as more dangerous to people generally than to the rater…

College students were asked to respond to eighteen household, legal, and illegal drugs. Perceptions of strength and dangerousness were highly correlated. Usage and dangerousness tended to be negatively correlated while usage and pleasantness tended to be positively correlated. The dangerousness dimension separated the drugs into legal and illegal…

Purpose of this study was to explore the effectiveness of broadcast television as a drug education tool, and to test the effect of group viewing as a component of a positive learning environment for instructional television. Learning was measured in terms of information acquisition and in terms of attitude change. (Author)