Argues that the individualism-collectivism dichotomy overlooks values that inherently serve both individual and collective interests, ignores values that foster the goals of collectives other than the ingroup, and promotes the mistaken assumption that individualist and collectivist values form opposing syndromes. Suggests refined value types. (FMW)

Emphasizes the importance of using both the factorial analyses of the interitem correlations and the 'predictive validity' coefficients as complementary empirical evidence for moving toward both the refinement of a theoretical conception of modernity and the revision of measures of modern attitudes. (Author/JM)