Six principles of motivating entre(intra)preneurial behavior are considered including the climate must allow the expression of such activity; motivation is broadly distributed in the general population; behavior is a function of its consequences; and motivating environments have an aura of excitement and experimentation. (DB)

Entrepreneurs operating in a dynamic changing environment assume the role of paradigm pioneers and architects of innovation. Their role involves aiding others to make paradigm shifts to develop innovative products and services. The paradigm pioneer must help others to share the vision of positive outcomes, to help them move away from their…