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| Consumer Economics | 2 |
| Models | 2 |
| Consumer Education | 1 |
| Cost Effectiveness | 1 |
| Information Sources | 1 |
| Nutrition | 1 |
| Purchasing | 1 |
| Research Methodology | 1 |
| Tables (Data) | 1 |
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| Journal of Consumer Affairs | 2 |
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| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedLee, Jinkook; Geistfeld, Loren V. – Journal of Consumer Affairs, 1998
This study used conjoint analysis to identify consumer choice models. Results suggest a need to base choice-making aids on ideal choice models if the aid is to lead consumers to decisions consistent with true preferences. (Author/JOW)
Descriptors: Consumer Economics, Models, Tables (Data)
Peer reviewedFeick, Lawrence F.; And Others – Journal of Consumer Affairs, 1986
This study examines the search for nutrition information from a broad group of sources, because prepurchase label reading appears to be only a small part of consumers' total search. The use of different information sources was analyzed using a cost-benefit model for search. (Author/CT)
Descriptors: Consumer Economics, Consumer Education, Cost Effectiveness, Information Sources
