A sample of 204 Canadians were presented information in 3 formats--matrix table, summary, and combination--with which to choose an appropriate credit card. Summary ratings of credit cards combined with a table of fees, interest rates, and grace periods reduced information processing efforts and led to better consumer decisions. (SK)

Four consumer education strategies (control, audiovisual presentation, pamphlet, presentation and pamphlet) and 4 consumer information strategies were used with 448 Canadians choosing fire-resistant upholstery. The information treatments influenced importance of fire resistance as a product attribute, although the education treatment affected…