Peer reviewedERIC Number: EJ233951
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Rhetoric of Advertising.
Andren, Gunnar
Journal of Communication, v30 n4 p74-80 Fall 1980
Presents results of a study of 300 magazine advertisements assessing the level at which the ads are objective and informative. Discusses how these ads are communications designed to influence consumer behavior to the extent that they correspond to the facts, are relevant, comprehensive, adequately supported, intelligible, and logical. (JMF)
Descriptors: Advertising, Audiences, Consumer Economics, Content Analysis, Mass Media, Merchandising, Periodicals, Persuasive Discourse, Rhetoric
Publication Type: Journal Articles; Reports - Research; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
