Spending on Mass Media.

McCombs, Maxwell E.; Eyal, Chaim H.

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Peer reviewed

ERIC Number: EJ221301

Record Type: CIJE

Publication Date: 1980

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

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Spending on Mass Media.

McCombs, Maxwell E.; Eyal, Chaim H.

Journal of Communication, v30 n1 p153-58 Win 1980

Examines trends in consumer spending on mass media products from 1968 to 1977, including comparisons of spending on print and audiovisual media. (JMF)

Descriptors: Adults, Consumer Economics, Mass Media, Reading Materials, Trend Analysis

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A