NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ207855
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Parental Mediation of Television Advertising Effects.
Robertson, Thomas S.
Journal of Communication, v29 n1 p12-25 Win 1979
Reviews the current research on the effects of television advertising on children and the interaction between parent and child regarding the child's consumer behavior. Suggests areas for future research. (JMF)
Descriptors: Advertising, Childrens Television, Consumer Economics, Demography, Parent Child Relationship, Parent Responsibility, Parent Role, Parents, Purchasing, Research Reviews (Publications), Television Commercials, Television Research, Television Viewing
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A