Setting the Political Agenda: Radio vs. TV: The Effect of the Medium.

Cohen, Akiba A.

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Peer reviewed

ERIC Number: EJ139239

Record Type: Journal

Publication Date: 1976

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

Setting the Political Agenda: Radio vs. TV: The Effect of the Medium

Cohen, Akiba A.

Journal of Communication, 26, 2, 29-35, Spr 76

Reports on a study which indicates that certain political candidates are better perceived on radio and others on television and suggests that it is possible to determine the most effective medium for creating favorable candidate images. (MH)

Descriptors: Media Research, News Media, Political Influences, Political Issues, Radio, Television

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Education Level: N/A

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Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Israel

Grant or Contract Numbers: N/A