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| Journal of Communication | 1 |
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Peer reviewedAltman, David G.; And Others – Journal of Communication, 1987
Suggests that an emphasis on erotic images in women's magazines and on images of adventure, risk, and recreation in youth magazines tailored cigarette ads to the implicit and explicit desires of consumers, allaying their fears about the health effects of smoking. (MM)
Descriptors: Advertising, Commercial Art, Communication Research, Consumer Economics
