Asserts that music videos, rooted in mass marketing culture, are reshaping the language of advertising, affecting the flow of information. Raises question about the society that creates and receives music videos. (MS)

Analyzed episodes of "All My Children" and "General Hospital," as reported in the 1980 issues of "Soap Opera Digest." Found that moral violations tended to be resolved consistently with traditional moral standards. Suggests that criticisms of soap operas' effects on morals may not be totally warranted. (PD)

Describes a study measuring the amount and kind of violence and sex presented in prime time music videos during a seven-week period. Compares sex and violence on music television to known data on conventional TV. (MS)

Examines the content of daytime serial dramas to determine how the narrative structure promotes a sense of involvement in viewers. Competing plot lines, the lack of a concrete sense of resolution, the pattern of episodes, and the audience's awareness of information kept secret from characters all contribute to audience involvement. (JMF)

Contrasts the development of daytime serial dramas on television with prime time series in terms of production costs, content, and format. (JMF)

Analyzes 13 daytime serial dramas broadcast during 1977 for the occurrence and distribution of health-related conditions and resultant deaths, according to age and sex. (JMF)

Discusses the development of characters in daytime serials in terms of love, marriage, and personal happiness. Considers how these developments are designed to fit middle-class values. (JMF)

Examines the structural rules governing the presentation and resolution of problems that serve as premises for prime-time fictional programs. Offers demographic data on character types and matching problem types. (MS)

Describes the most recent phase of the long-range research called "Cultural Indicators" which yields an annual television violence profile. This report stresses methodology, current findings on the distribution of power in the world of television drama, and some behavioral correlates of viewing. (JMF)

Reports on study of intersex and interrace dominance patterns in prime time television focusing on two-person interactions between men and women, Blacks and Whites, to determine if one person dominates or if two parties interact as equals. Relates sex and race dominance patterns to several program and character variables. (JMF)

Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…