Descriptor
| Audience Analysis | 1 |
| Behavior Patterns | 1 |
| Consumer Economics | 1 |
| Mass Media | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| Social Influences | 1 |
| Television | 1 |
| Television Viewing | 1 |
Source
| Journal of Communication | 1 |
Author
| Webster, James G. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedWebster, James G. – Journal of Communication, 1986
Discusses how new video media affect patterns of exposure to television and explores how these changing patterns of consumption may be related to larger issues of the medium's social impact. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Consumer Economics, Mass Media
