Descriptor
| Sex Role | 5 |
| Television Research | 5 |
| Mass Media | 4 |
| Television Commercials | 3 |
| Adolescents | 2 |
| Advertising | 2 |
| Children | 2 |
| Females | 2 |
| Programing (Broadcast) | 2 |
| Sex Stereotypes | 2 |
| Socialization | 2 |
| More ▼ | |
Source
| Journal of Communication | 5 |
Author
| Dohrmann, Rita | 1 |
| Lemon, Judith | 1 |
| Marecek, Jeanne | 1 |
| O'Donnell, Karen J. | 1 |
| O'Donnell, William J. | 1 |
| Werner, Anita | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
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What Works Clearinghouse Rating
Peer reviewedO'Donnell, William J.; O'Donnell, Karen J. – Journal of Communication, 1978
Attempts to assess any significant change in the degree of sex-role stereotyping in television commercials in recent years. (MH)
Descriptors: Advertising, Mass Media, Sex Role, Sex Stereotypes
Peer reviewedMarecek, Jeanne; And Others – Journal of Communication, 1978
Suggests that from 1972-1974 there was little change in the representation of women as authorative voice-overs or as on-screen experts in television commercials without voice-overs. (MH)
Descriptors: Advertising, Credibility, Females, Mass Media
Peer reviewedWerner, Anita – Journal of Communication, 1975
Examines a television campaign intended to reduce sex and class differences in buying children's books. Results indicate that the campaign may have contributed to increasing such differences. (MH)
Descriptors: Adolescents, Children, Mass Media, Sex Role
Peer reviewedDohrmann, Rita – Journal of Communication, 1975
Analyzes sex-role portrayals in various childrens' educational television programs and reveals numerous models of sex-role inequity. (MH)
Descriptors: Adolescents, Children, Mass Media, Programing (Broadcast)
Peer reviewedLemon, Judith – Journal of Communication, 1977
Reports on study of intersex and interrace dominance patterns in prime time television focusing on two-person interactions between men and women, Blacks and Whites, to determine if one person dominates or if two parties interact as equals. Relates sex and race dominance patterns to several program and character variables. (JMF)
Descriptors: Blacks, Characterization, Females, Interaction
