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| Research Methodology | 2 |
| Television Research | 2 |
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| Communication Research | 1 |
| Evaluation Methods | 1 |
| Higher Education | 1 |
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| Mass Media Effects | 1 |
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| Journal of Communication | 2 |
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Peer reviewedGeiger, Seth; Newhagen, John – Journal of Communication, 1993
Addresses some of the fundamental assumptions of an information processing approach to mass media effects and the contributions it brings to mass communication. Traces the conceptual and methodological innovations of an information processing perspective as they have been applied to the study of television since the 1980s. (SR)
Descriptors: Communication Research, Higher Education, Information Processing, Mass Media Effects
Peer reviewedLevy, Mark R. – Journal of Communication, 1982
Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)
Descriptors: Audiences, Evaluation Methods, History, Mass Media
