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| Advertising | 1 |
| Audiences | 1 |
| Childrens Television | 1 |
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| Journal of Communication | 2 |
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| Journal Articles | 2 |
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Peer reviewedWood, William C. – Journal of Communication, 1986
Argues that the major studies supporting the Principle of Relative Constancy in consumption of mass communication products were statistically defective. Presents updated tests of data suggesting that the principle is actually of doubtful predictive value. (MS)
Descriptors: Audiences, Communications, Consumer Economics, Consumer Education
Peer reviewedRobertson, Thomas S. – Journal of Communication, 1979
Reviews the current research on the effects of television advertising on children and the interaction between parent and child regarding the child's consumer behavior. Suggests areas for future research. (JMF)
Descriptors: Advertising, Childrens Television, Consumer Economics, Demography
