Descriptor
| Media Research | 10 |
| Periodicals | 10 |
| Females | 5 |
| Content Analysis | 4 |
| Mass Media | 4 |
| Trend Analysis | 4 |
| Advertising | 3 |
| Feminism | 3 |
| Literature Reviews | 3 |
| Publicize | 3 |
| Sex Stereotypes | 3 |
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Source
| Journal of Communication | 10 |
Author
| Brown, Bruce W. | 1 |
| Butler, Matilda | 1 |
| Chapko, Michael K. | 1 |
| Corbett, Julia B. | 1 |
| Farley, Jennie | 1 |
| Fehlner, Christine L. | 1 |
| Hart, Roderick P. | 1 |
| Paisley, William | 1 |
| Pingree, Suzanne | 1 |
| Poe, Alison | 1 |
| Sparks, Glenn G. | 1 |
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Publication Type
| Journal Articles | 5 |
| Reports - Research | 4 |
| Information Analyses | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedFarley, Jennie – Journal of Communication, 1978
Reports an analysis of thirty-nine magazines which joined together to stimulate national debate on the Equal Rights Amendment and identifies those magazines which gave the most "pro" ERA coverage. (MH)
Descriptors: Females, Feminism, Literature Reviews, Mass Media
Peer reviewedButler, Matilda; Paisley, William – Journal of Communication, 1978
Descriptors: Females, Feminism, Literature Reviews, Mass Media
Peer reviewedChapko, Michael K. – Journal of Communication, 1976
Suggests that advertising in "Ebony," a magazine oriented toward the black population, reflects a general trend towards increasing use of black models and black products. (MH)
Descriptors: Advertising, Black Community, Black Culture, Mass Media
Peer reviewedPingree, Suzanne; And Others – Journal of Communication, 1976
Defines the consciousness scale as a measurement technique which divides media protrayals of women into five conceptually-derived categories that can be placed in ordinal relationships with one another. Suggests that such a scale may be useful as a tool for analyzing mass media content. (MH)
Descriptors: Females, Measurement Instruments, Measurement Techniques, Media Research
Peer reviewedPoe, Alison – Journal of Communication, 1976
Descriptors: Advertising, Females, Mass Media, Media Research
Peer reviewedHart, Roderick P.; And Others – Journal of Communication, 1981
Investigates how one media outlet, "Time" magazine, has reported American religion over the past 30 years. Observes that coverage patterns can be explained by its rhetorical protocol which demands action, conflict, and personality. "Time" follows this rhetorical formula in all varieties of news, including religious, because the…
Descriptors: Churches, Content Analysis, Demography, Media Research
Peer reviewedSparks, Glenn G.; Fehlner, Christine L. – Journal of Communication, 1986
Discusses analyses of "Time" and "Newsweek" photographs of males and females, including photographs of the candidates in the 1984 presidential campaigns, indicating that occupation is related to facial prominence. Indicates that males are usually portrayed as powerful, dominant, rational, persistent, and intelligent, while…
Descriptors: Mass Media Effects, Media Research, News Media, Occupations
Peer reviewedBrown, Bruce W. – Journal of Communication, 1982
Analyzed the historical and family life changes in the images of family intimacy depicted in magazine advertising for over 50 years. Concludes that closeness appears to have increased in importance as a factor in the portrayal of family relations. (PD)
Descriptors: Advertising, Content Analysis, Family Life, Family Relationship
Peer reviewedStrodthoff, Glenn G.; And Others – Journal of Communication, 1985
Analyzed 3,056 articles in four magazines ("Audubon,""Environment,""Time," and "Saturday Review" from 1959 to 1979) to determine their role in the diffusion of an ideology of social change (environmentalism) and its translation over time into substantive concerns. (PD)
Descriptors: Communications, Conservation (Environment), Content Analysis, Diffusion (Communication)
Peer reviewedCorbett, Julia B. – Journal of Communication, 2001
Utilizes a theoretical framework of the media's role in reporting conflict and uncertain science, and feminism and science in a thematic analysis of magazine coverage given Rachel Carson and "the Rachel Carson of '90s," Theo Colborn. Notes that Carson and Colborn's identities as women, scientists, and agitators led critics to charge that…
Descriptors: Conflict, Content Analysis, Criticism, Females
