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Downing, Mildred – Journal of Communication, 1974
This part of a series of reports in this issue traces the role and "image" of serial television's women. (CH)
Descriptors: Attitudes, Females, Programing (Broadcast), Role Models
Peer reviewed Peer reviewed
Marecek, Jeanne; And Others – Journal of Communication, 1978
Suggests that from 1972-1974 there was little change in the representation of women as authorative voice-overs or as on-screen experts in television commercials without voice-overs. (MH)
Descriptors: Advertising, Credibility, Females, Mass Media
Peer reviewed Peer reviewed
And Others; Welch, Renate L. – Journal of Communication, 1979
Examines forms of communication used in commercials to convey social stereotypes. (Forms refer to production techniques such as level of action or movement, pacing, camera techniques, and auditory features.) (PD)
Descriptors: Advertising, Childrens Television, Females, Males
Peer reviewed Peer reviewed
Tedesco, Nancy S. – Journal of Communication, 1974
This part of a series of reports in this issue documents woman's image of powerlessness as seen in dramatic television. (CH)
Descriptors: Content Analysis, Females, Feminism, Programing (Broadcast)
Peer reviewed Peer reviewed
Brown, Jane D.; Campbell, Kenneth – Journal of Communication, 1986
Study compares presentation of black and whites, males and females on "MTV" and "Video Soul." Finds blacks more likely to be shown as helpful and caring, male and female whites more antisocial than prosocial. (MS)
Descriptors: Blacks, Comparative Analysis, Females, Males
Peer reviewed Peer reviewed
Lemon, Judith – Journal of Communication, 1977
Reports on study of intersex and interrace dominance patterns in prime time television focusing on two-person interactions between men and women, Blacks and Whites, to determine if one person dominates or if two parties interact as equals. Relates sex and race dominance patterns to several program and character variables. (JMF)
Descriptors: Blacks, Characterization, Females, Interaction
Peer reviewed Peer reviewed
Myers, Philip N., Jr.; Biocca, Frank A. – Journal of Communication, 1992
Demonstrates a causal relationship between television portrayals of the ideal body and the distortion of self-perceived body size in a young female audience. (SR)
Descriptors: Advertising, Body Image, Communication Research, Females