Descriptor
| Advertising | 1 |
| Behavioral Science Research | 1 |
| Blacks | 1 |
| Commercial Art | 1 |
| Consumer Economics | 1 |
| Ethnic Stereotypes | 1 |
| Females | 1 |
| Merchandising | 1 |
Source
| Journal of Communication | 1 |
Author
| Kerin, Roger A. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedKerin, Roger A. – Journal of Communication, 1979
Examines a study of how human models affect the impression conveyed by an advertisement, particularly the effect of a Black model's physical characteristics on product evaluations among Black and White females.Results show that the physical appearance of the model influenced impressions of product quality and suitability for personal use. (JMF)
Descriptors: Advertising, Behavioral Science Research, Blacks, Commercial Art
