Descriptor
| Broadcast Industry | 1 |
| Children | 1 |
| Childrens Television | 1 |
| Marketing | 1 |
| Mass Media Use | 1 |
| Programing (Broadcast) | 1 |
| Television Commercials | 1 |
| Television Research | 1 |
Source
| Journal of Communication | 1 |
Author
| Kunkel, Dale | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedKunkel, Dale – Journal of Communication, 1988
Appraises the way in which the broadcasting industry is now promoting toys to children, focusing on structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and the deregulatory climate at the Federal Communications Commission. (MS)
Descriptors: Broadcast Industry, Children, Childrens Television, Marketing
