Descriptor
| Advertising | 1 |
| Audiences | 1 |
| Consumer Economics | 1 |
| Content Analysis | 1 |
| Mass Media | 1 |
| Merchandising | 1 |
| Periodicals | 1 |
| Persuasive Discourse | 1 |
| Rhetoric | 1 |
Source
| Journal of Communication | 1 |
Author
| Andren, Gunnar | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Research | 1 |
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Peer reviewedAndren, Gunnar – Journal of Communication, 1980
Presents results of a study of 300 magazine advertisements assessing the level at which the ads are objective and informative. Discusses how these ads are communications designed to influence consumer behavior to the extent that they correspond to the facts, are relevant, comprehensive, adequately supported, intelligible, and logical. (JMF)
Descriptors: Advertising, Audiences, Consumer Economics, Content Analysis
