Found that viewers who were cued to pay particular attention to the following evening's network news were able to recall significantly more news items and in more detail than viewers who were not, but neither group as a whole recalled more than 25 percent of the stories. (PD)

Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)