Examines the television networks' new bargaining strategy of network bidding for feature films before their theatrical release. Contrasts the markets for regularly scheduled programing and theatrical movies to show that the change in strategy is a logical extension of the networks' tightly controlled market for regular series programing. (JMF)

Addresses some of the fundamental assumptions of an information processing approach to mass media effects and the contributions it brings to mass communication. Traces the conceptual and methodological innovations of an information processing perspective as they have been applied to the study of television since the 1980s. (SR)

Presents a model to ascertain the "critical mass" in ratings points required to facilitate renewal of prime-time network programs aired between 1971 and 1985. Emphasizes a financial model incorporating revenue levels needed to offset program costs--advertising agency commissions, affiliate compensation, network overhead--and program…

Offers a clarification of the original uses of the word "stereotype" and argues that the current failure to account for evaluative and historical aspects of stereotypes has diluted the usefulness of the concept for critics and teachers. (MS)

Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)

Discusses the problems of evaluating the ability of public television to perform a teaching role. (JMF)

Discusses the effects on public television of competition from cable television and video recorders. Outlines the need for public television to reevaluate and redefine its program service. (JMF)