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| Youichi, Ito | 1 |
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Peer reviewedYouichi, Ito – Journal of Communication, 1993
Introduces two Japanese models of mass media effects: (1) the "joho kohdo" (information behavior) model which suggests that people use extracted information to check the credibility of mass media information; and (2) the tripolar "kuuki" model which suggests that the mass media have effects as part of the triadic relationship…
Descriptors: Cultural Differences, Foreign Countries, Higher Education, Mass Media Effects
