A bank's--or any corporation's--relationship should go beyond recruiting to include cooperation on designing new curricula, giving "mini-courses," and the like. (Author)

The career center at California State, Long Beach went from a house trailer surrounded by dirt to brand new offices designed specifically for career planning and placement activities and surrounded by students. (Author)

Responses from 70 firms to questionnaires from the College of Business at Ohio University provide a profile of employer perceptions of the candidate and the interview situation. (Author)

Recruitment is discussed in relation to the fact that few individuals understand the behavioral aspects of the college recruitment interview. (Author)

Chief executive officers and recruitment personnel participate in a study to pinpoint what can be done to upgrade the educational preparation of students readying for finance careers. (Author)

Opportunities exist to influence participation rates in favor of selling. The first step is to communicate the facts about modern sales careers-the challenges, satisfactions, and rewards-to the universities, colleges, and schools responsible for developing marketing people as well as to the general public. (Author)

A nationwide study reveals the views of placement directors, recruiters, and management on the effectiveness of recruiting as well as its role in the future. (Author)

To assess current and projected uses of videotapes in college placement/planning, college (N=456) and employer (N=454) members of the College Placement Council were surveyed. College members viewed audiovisual instruction as playing a major role in their profession, while employers viewed media as a complementary tool to supplement recruiting…

Western College Placement Association developed a Professional Exchange Program (PEP) which provides professional growth for members. Placement personnel visit recruiters' offices and recruiters visit colleges to observe organizations. College participants learn about work environments of employers. Employers gain insights beyond career planning…

The results of a survey at Oregon State University emphasized the variety of skills needed for a successful job search. Job acquisition skills training sessions will continue to be needed for successful placement. (JAC)

A University of Texas study follows students through a six-month period to determine how their decisions are influenced by recruiters and others. (Author)

A professional (on leave of absence) in the Placement Office at University of Wisconsin-La Crosse was temporarily replaced by a personnel specialist from Dow Chemical. This exchange experience is separately described by the former director of Placement and Career Advising at the university and by "the man from Dow" himself. (EAK)

Describes a University of Pittsburgh placement office program to increase placement of graduates with local businesses. To challenge the employment agencies' monopoly on this market, an advertising and direct communications program was launched with continuing good results. (JAC)

A recent survey studied the relationship of recruiters to college placement offices and compared results to a similar survey in 1972. Respondents generally held favorable attitudes toward placement offices but suggested better physical facilities and screening of students. (JAC)

Preparing creative company literature can aid students with career decisions and enhance returns on recruiting dollars. Describes a brochure by Atlantic Richfield which includes a career planning workbook to help students and placement officials analyze individual strengths. The brochure has been received well by students. (Author/JAC)