Surveyed 738 public secondary school counselors and principals to examine counselors' roles and effectiveness. Results showed counselors spend half their time on personal and academic counseling and college advising and 28 percent on paperwork. Overall, three-quarters of the principals rated counselors as effective. (JAC)

Project SRS (Students Recruiting Students), a recruitment program developed by Old Dominion University in Norfolk, Virginia, is described. Student involvement in planning, directing, and implementing the program is discussed. (TE)

First time applicants to the New York State Tuition Assistance Program completed the Student Survey on High School Guidance Counseling. Student-counselor contact was low, and mostly initiated by the counselor. Most students who used counselors used them as sources of information about college and financial aid but felt they played an indifferent…

Examined sources that students preferred for obtaining information on colleges by interviewing students who had taken the Preliminary Scholastic Aptitude Test in 1983. Enrolled friends were most preferred source of basic information, followed by personal visits, published guides, and admission representatives. Also examined sources on…

Presented a college night where students and parents were mixed into eight simulated admissions committees. Charged them with examining the credentials of four hypothetical candidates, and matching these to profiles for two different schools. Parents could not dominate, and all gained an understanding of the component pieces of college…

Describes Augustana College's program of structured library orientation for high school students and its role in recruitment of prospective students. Library staff are seen as a credible and capable force in the college-wide effort to attract good students. (KS)

Reviews literature on college choice to present information on the criteria students use at three stages of the process of choosing a college. Describes student needs in terms of college characteristics and reports the availability of that information in research or guidebooks. (JAC)

An experienced former dean of admission turned educational consultant discusses and analyzes the role of the educational consultant in college admission. Concludes that effective college counseling teaches students the skills and curriculum that contribute to thoughtful, appropriate decisions. (TE)

Surveyed high school graduating seniors (N=401) and guidance counselors, (N=536) concerning influences on college choice. Results showed that important factors included availability of specific programs; reputation, location, and size; and counselor and parent recommendations. (WAS)

Discusses the role of the counselor in advising artistically gifted students about going to colleges of art. Concludes there are great advantages to art colleges for highly committed students, but for those less committed or less well prepared artistically, universities allow students to explore a wider range of options. (TE)

Discusses the use of organizational culture (common values, beliefs and ideologies of those who work at the institution) to attract potential students, providing examples taken from admissions literature from several colleges. Suggests ways for college personnel to uncover cultural influences and communicate them to prospective students. (WAS)

Examined first and second generation college attenders and their parents, approaching the college selection process. Students and parents completed questionnaires on attitudes, beliefs, behaviors, and attributes. Parents who did not attend college emphasized cost, academic reputation, and personal attention; their offspring, social activities.…

Describes the Postsecondary Education Planning Project, a partnership of eight Illinois high schools with Triton College, their local community college. The project provides a mechanism to survey high school students, enabling them to identify their postsecondary plans before they graduate. Lists six benefits of participating in the process. (TE)

Examined perceptions of high school seniors, parents, and high school counselors concerning factors influencing college choice. Although students' and parents' expectations were highly correlated, counselors' opinions varied significantly. Implications for college marketing are discussed. (TE)