Adam Sapp, assistant vice president of admissions at Pomona College (CA), grew up in a town with a population of 950 residents. He graduated with 47 other seniors and was one of only five in his class headed directly to a four-year college. Sapp's experience mirrors that of thousands of other students nationwide, clearly demonstrating the need to…

Parents and guardians often have more fear than their students about the journey off to college. They are unsure about fit, cost and value, distance, health and safety, an empty nest, and more. COVID-19 has added even more factors into the mix. The pandemic drastically changed the way many colleges deliver instruction, as well as the ways students…

COVID-19 has changed the college search and selection process. Transforming the focus according to student need will continue to be important to support and recruit the next class. Some experts say the pandemic will forever change higher education and young people's attitudes about it, but others believe the crisis has shown most colleges can…

Recent data published by the Academic Senate for California Community Colleges (ASCCC) found that campus community impacts student success by 44 percent. Students are more likely to thrive when they have access to people who understand and relate to them and when they can gain support from programs that value their culture and ideology. Including…

Ten years ago, NACAC published a report showing that 61 percent of college admission offices were using social media to recruit prospective students. The authors--and many people in college admission--could see the writing on the wall: Social media was becoming indispensable. One of the study's authors, Nora Ganim Barnes, recently observed,…

Packed within the big bundle of worries that high school students and their parents bring to the college admission process, the bulkiest item is often how they will pay for it. And too often, experts say, it is not about lacking money, but lacking information. There is often a lot of confusion about college costs, and while it might simply…

From calls to close borders to intolerance for non-citizens, growing nationalism within the US and other countries threatens the global nature of higher education. How are college counselors advising students in this new political climate? And are there differences depending on where counselors reside in the world? "The Journal" asked…

The National Association for College Admission Counseling (NACAC) Statement on Counselor Competencies defines college counselors' responsibilities as including "collaborat[ing] with teachers, administrators, and other educators." The experiences of longtime college counselors, showcase many best practices for working with teachers to…

The pattern is familiar and frequent. The day following one of the chilling reports about a school shooting, Kristina Dooley's conversations with clients about college usually change at Estrela Consulting in Hudson, Ohio. The worries of the students and their parents bubble up. Rick Funk says his staff see a similar phenomenon among prospective…

Independent educational consultants (IECs) are rapidly becoming a regular part of the college search and admission process as students search for the right fit. Although the cost of going to college has risen sharply in recent years, the cost of hiring a consultant hasn't gone up nearly so quickly. Families are beginning to see consulting as…

In 1973, the domestic climate was surprisingly similar to today in that the economy was bad, unemployment was high, an energy crisis was looming, and there was social and political unrest across the country. At that time, a college education was considered expensive, yet as is true now, education was seen as the doorway to economic opportunity.…

This paper is a response to Clinton F. Conrad's article, "Beyond the Folklore." Conrad's strategy for assessing undergraduate quality echoes the sentiments espoused by many admission and college counseling professionals over the years at various workshops for students and families that focus on navigating the process. As transcendent as the…

Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college.…

Today's colleges strive for diversity in order to enrich students' personal development, perspectives, and real-world knowledge. While colleges have been trying to recruit students of different races for decades, they are now expanding their perspective of what true diversity entails. LGBT students, due to their orientation, often have different…

Enrollment managers will be watching to see how recruitment strategies change when higher education's sleeping giant--net price calculators (NPCs)--wakes in the fall of 2011. Some predict yield projections may be more difficult and reputations will be challenged as prospective students, their families, high school counselors, and independent…