There is one thing on every shopping list that any student will be sure to choose accurately: the perfect pair of jeans. Indeed, this ubiquitous wardrobe staple is an important purchase requiring a variety of considerations, many of which correspond to another even more significant decision most students will make in the coming weeks, months or…

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

The study examined the factors that affected minority students' choice to enroll at private four-year faith-based institutions in the Council of Christian Colleges and Universities (CCCU) in the United States. The study utilized the data from the College Board's Admitted Student Questionnaire PLUS (ASQ PLUS) survey. The final sample included 283…

Everyone insists that a person should go to a college that is right for him/her, somewhere that fits who he/she is, a place where a they belong. There are more than 4,000 colleges and universities in this country; how will a person find the one that is right for them? In this article, the author suggests that one should follow the mascot when…

In her extensive, laborious experience applying to and searching out colleges, the prevailing sensation the author feels is that of being a mutt at a pedigree dog show, praying her little paws off that the judges do not realize how unqualified she is. In reality, the process is slightly less degrading than this description. In this article, the…

In this article, the author shares how choosing a college can be an overwhelming experience. She shares that there are so many choices. Almost every college fits all the requirements she wanted. As such, she decided to stop worrying about college and made a decision to enjoy the high school experience she is living right now.

Using a life history method to illustrate the college admission process for undocumented students, this article demonstrates how students' social contexts (e.g., schooling, family, migration, and labor) influence their college choice processes and participation in the broader project of college-going. The central argument claims that if admission…

This paper outlines the major influences on the college choice process of Latino undocumented students with a specific focus on the "choice" stage of the broader college opportunity process (Hossler & Gallagher 1987; Hossler, Schmidt, & Vesper 1999). As theorized by Hossler et. al (1987; 1999), the choice stage is where students…

The four college years is the last important developmental period of a young person's life, and what happens then can and often does have substantial consequences. He can be awakened and fired up to develop himself and his talents, he can plod through largely untouched or unenlightened, he can be frustrated and turned off, he can transfer, or he…

Adolescence is a time of change, transition and development. Students gain new knowledge, experiences and insights, and struggle to make sense of all the new information they accumulate. The self-authorship theory explains how students make meaning out of their worlds as they travel through adolescence. Not surprisingly, the college experience is…

This study examines the impact of the costs of college and student financial support in the college choice process, especially as it relates to the economically disadvantaged. Although higher education research has given some significant consideration to the role of socioeconomic status on educational choice, this paper investigates both the…

The girls of girls' schools, the author believes, are a kind of Platonic Form of American girl, an ideal to which most of the rest of society, of the country's meritocratic system, aspires for their daughters, a reflection of one's deepest values. She believes girls all over the country, in all high schools, want The Dream. They want to achieve…

Over the past decade, the number of students with disabilities enrolling in college has increased steadily. Data are not gathered annually, but the figures compiled by the National Center for Education Statistics show that the number of undergraduates at degree-granting institutions rose from 1,508,000 in 1999 to 2,156,000 enrolled in 2003, a 69…

As colleges and universities adopt marketing orientations to an ever-increasing extent, the relative merits of mass marketing and target marketing must also be explored. Researchers identify buyer types as potential students focused on quality, value or economy. On the other axis, learner types are described as those who focus on career,…

The topic of distance from home is often discussed when students begin narrowing down colleges they want to apply to; however, there is a scarcity of research actually examining student behavior. The purpose of this study is to address this research gap using data based on a national sample of nearly one million students. Distance was computed in…