Providing access to the underserved has long been a priority in college admission. A newer trend to increase access to underserved students are fly-in programs that enable students to visit campuses overnight, get deeper insight into a college, and consider schools that they might not have otherwise. The idea for fly-ins is to increase the number…

As the economic recession continues to threaten state funding, federal support and financial aid allocations, colleges and universities increasingly rely on student enrollment and tuition as a revenue source. This article, examines how universities respond to this challenge, particularly in the areas of student recruitment and admission. These…

Developing and using volunteers in the admission process is an age-old topic for those in the admission field. A good volunteer program allows an institution to provide more audience-based marketing messages rather than institutional-based marketing messages. Such programs can mean a more engaged, supportive, and enthusiastic set of key…