Academics are all used to the idea that they have special ethical obligations. They may also, as administrators, recognize special administrative ethical obligations. But they do not like to think of themselves as businessmen, concerned with selling, and few of them indeed have thought directly and hard about the ethical constraints on marketing…

Is college admission a business or a profession? This question is timeless because no issue (with possible exception of the perennial debate about whether admission(s) is singular or plural) sparks as much passion among admission practitioners, and it is timely because many of the controversial issues found in college admission today beg the…

There is no shortage of places in higher education--most noncompetitive colleges could admit more students, but institutions often struggle to get the class that they want. Professionals consider the admission process successful when they are able to configure a class that meets the institution's many missions and notions, rather than just…

Explores the history and current status of college admission and develops an approach to resolve ethical problems. Applies this approach to the need-blind versus aid-blind controversy, an admission situation rooted in the counseling versus recruitment dilemma. (MKA)

Discusses the need for consensus about the ethics of need-blind admission by focusing on principles concerning the practice of college admissions. Argues that colleges should not abandon need-blind admissions but should, instead, remove expectations that colleges should meet the full needs of all the students they accept. (RJM)