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Download full textDupaul, Stephanie; Harris, Michael S. – Journal of College Admission, 2012
Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college.…
Descriptors: College Applicants, Private Colleges, Consumer Economics, Higher Education
Marketing Climate: New Considerations for Target Marketing in Graduate Student Enrollment Management
Kranzow, Jeannine; Hyland, Nancy – Journal of College Admission, 2011
Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…
Descriptors: Graduate Students, Graduate Study, College Choice, Enrollment Management
Confer, Christopher; Mamiseishvili, Ketevan – Journal of College Admission, 2012
The study examined the factors that affected minority students' choice to enroll at private four-year faith-based institutions in the Council of Christian Colleges and Universities (CCCU) in the United States. The study utilized the data from the College Board's Admitted Student Questionnaire PLUS (ASQ PLUS) survey. The final sample included 283…
Descriptors: College Choice, Grade Point Average, Student Financial Aid, Minority Groups
