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Peer reviewedThorson, Esther; And Others – Journal of Broadcasting and Electronic Media, 1991
This study analyzed four characteristics of political commercials to determine their impact on television viewers' reactions: (1) issue versus image strategies; (2) attack versus support appeals; (3) presence and absence of music; and (4) visual content, either with families or in professional campaign settings. Memory measures and attitudes are…
Descriptors: Attitudes, Audience Response, Content Analysis, Measures (Individuals)
Peer reviewedLang, Annie; And Others – Journal of Broadcasting and Electronic Media, 1995
Describes a study of undergraduates that was designed to assess the independent and interactive effects of emotional arousal and emotional valence on viewers' cognitive capacity and memory for television messages. Highlights include emotional processing and memory, emotion and cognitive capacity, pretests and posttests, and hypotheses tested.…
Descriptors: Analysis of Variance, Arousal Patterns, Emotional Experience, Higher Education
Peer reviewedKipper, Philip – Journal of Broadcasting and Electronic Media, 1986
Fixed and moving-camera videotaped versions of a scene were shown to adult participants to test hypothesis that perspective changes produced by television camera movement provide viewers with information about the environment being viewed not available to viewers of fixed images. Moving-camera viewers better understood and remembered a scene's…
Descriptors: Adults, Discriminant Analysis, Environment, Hypothesis Testing
