Investigates the demographic characteristics of the audiences that indicate a preference for programs in one of these six public radio formats: top forty, beautiful music, middle of the road, live progressive rock, automated rock, and all news. Multiple discriminate analysis is used to weight the potency of various demographic indices. (JVP)

Author suggests research techniques that would augment the breadth, scope, analytical and evaluative qualities of legal citation. (HB)

A discussion of the predominance of candidate image in voting behavior. (HB)

A discussion of the predominance of candidate image in voting behavior. (HB)

Presents a hypothetical analysis and examples of potential application of canonical correlation, followed by discussion of several critical issues that should be recognized before the statistic is employed. A brief section is devoted to terminology and construction of a canonical correlation. (Author/JEG)

A reliable description of the person who writes media letters to newspapers and broadcast stations can be compiled from a combination of telephone and mail data less expensively than attempting to locate these letter writers through a random sample. (Author/JEG)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)