This investigation of how viewers of daytime serials rate actors playing TV characters of varying age found that the age of a TV character and ratings of that character are not causally related, although a relationship was observed between age and sex--young males, middle-aged females--and ratings. (JVP)

Reports research that investigated whether children use television commercials in family viewing situations to initiate, control, and manipulate social interaction with other family group members, especially their parents. Observational data are presented and discussed. (Author/JD)

Questionnaires were given to second, third, and fourth graders examining relationships between television viewing habits and prosocial behavior. Results indicated the fewer programs watched and the more prosocial their content, the more likely a child was to exhibit prosocial behavior. Each variable accounted for about one percent of the variance.…

Investigates the image of the contemporary American woman as currently presented on television through viewing approximately 34 hours of programing and recording the following characteristics: regularity of character, occupations of characters, general demographics, and themes and topics discussed. (CWM)

Reviews a project to promote the incorporation of commercial television viewing experiences as a topic of parent and child interaction, examining specifically how to promote joint viewing of programs by parents and children for conversational purposes, and whether changes in the nature of interaction would result. (CWM)

Describes methodology and results of a study which elicited local news directors' comments to determine whether respondents thought technology has helped or hurt local news. Results indicate news gathering technology may have a negative effect on local television news content and on the autonomy of news directors. (Author/MBR)

Reviews research on viewers' understanding and retention of television news broadcasts; discusses the cognitive processes of memory and comprehension; and develops two models, one based on episodical memory and the other on semantic networks. Guidelines are offered for research based on both of these models. More than 40 sources are cited. (EAO)

Demonstrates that the proportional representation of minorities has declined, while that of women represented on television has increased over the past decade. Changes which have occurred relative to role significance are also discussed. Ten references are cited. (Author)

Compares television use among older adults in contexts of interpersonal communication, social interaction, and psychological confinement and nonconfinement. Findings indicate that environmental context is more influential than chronological age in determining viewing motivations, program preferences, and viewing behaviors. (Author/MER)

Presents 10 questions pertaining to the amount of control over television viewing in the home to 100 families. Preliminary evidence included indications that (1) viewing habits are affected by the number of sets in the house and (2) parents who frequently watch television exert greater influence over their children's use. (MER)

Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)

A television research survey which outlines the major operational and economic parameters of public television stations likely to exist in 1976, and compares that with existing conditions in 1972. (Author)

Describes organization and services of Subscription Television Inc. (STV) and 1964 legal battle over wired pay-per-view television in California. Included are discussions of reasons for voter opposition to pay television, likelihood of success for STV had voter referendum not passed, and effects of its failure on subsequent pay television…

Authors explore the increasing use of minority group members in network television programming. (Author)

The question of how children perceive TV and film violence incidents in justified and unjustified contexts in comparison with already known adult perceptions is the basis for this study. (Author)