Results of this study indicate that violent content in comic cartoon programs is recognized as violent by children, and not regarded as merely humorous. (Author/STS)

Multidimensional scaling is used to quantify the relative appeal of television characters as behavior models for children. (Author/STS)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)

A search for a productive relationship between sound and picture in television news showed that information gain was greater from news stories shown with interesting video than from news stories shown with a talking head, even when the video did not convey the facts of the story. (Author/MER)

Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)

Examines first- , third- , and sixth-grade children's abilities to discriminate between the reality and fantasy of television programs. Lengthy clinical interviews were conducted with each of 36 children, including viewing and discussion of 12 videotaped program segments. (SW)

A study compared the perceived value of a product by children who had viewed a commercial with that of others who had examined the product. Data indicate that, when television commercials exaggerate the virtues of the products, boys are more apt to be misled by the advertising claims than girls. (JEG)

Investigates differences among children, young teenagers, and adolescents in television viewing program preferences, attitude about the medium, and motivation to use television. (Author/JEG)

Summarizes data from five studies on the viewing and impact of the series "Roots." Findings compared and contrasted studies for frequency of viewing, perceived entertainment, emotional response, relevance to racial relations, and information. (JEG)

A discussion of the Federal Communications Commission's Prime-Time Rule'' restricting local TV station use of network programming in key evening hours and its implications for television programming. (HB)

Synthesizes the results of empirical research on the role and impact of television in the lives of Black Americans, focusing on the portrayal of Blacks, television as a source of information, the behavior of Black viewers, and television's effects on Black children. Forty-nine sources are cited. (FM)

Partially supports hypothesis that children viewing a commercial television drama in which effective interpersonal relations are emphasized will show greater amounts of cooperation subsequent to viewing than will children not exposed to such a presentation and more than children exposed to a presentation stressing noncooperative behavior. (SW)

A look at an experiment carried out by the University of Pittsburg, dealing with citizen access of commercial television time. (HB)