Peer reviewedERIC Number: EJ190908
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Canonical Correlation in Mass Communication Research.
Balon, Robert E.; Philport, Joseph C.
Journal of Broadcasting, v21 n2 p199-209 Spr 1977, 77
Presents a hypothetical analysis and examples of potential application of canonical correlation, followed by discussion of several critical issues that should be recognized before the statistic is employed. A brief section is devoted to terminology and construction of a canonical correlation. (Author/JEG)
Descriptors: Correlation, Mass Media, Media Research, Research Design, Research Methodology, Statistical Analysis
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
