Comparison of Mail and Telephone Methods of Studying Media Contactors.

McGuire, Bernadette; LeRoy, David J.

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Peer reviewed

ERIC Number: EJ189215

Record Type: CIJE

Publication Date: 1977

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Comparison of Mail and Telephone Methods of Studying Media Contactors

McGuire, Bernadette; LeRoy, David J.

Journal of Broadcasting, 21, 4, 391-9, F 77

A reliable description of the person who writes media letters to newspapers and broadcast stations can be compiled from a combination of telephone and mail data less expensively than attempting to locate these letter writers through a random sample. (Author/JEG)

Descriptors: Comparative Analysis, Data Collection, Measurement Techniques, Media Research, Sampling, Statistical Data

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Education Level: N/A

Audience: N/A

Language: English

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