Cable TV and Viewer Selectivity.

Jeffres, Leo W.

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Peer reviewed

ERIC Number: EJ183846

Record Type: CIJE

Publication Date: 1978

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Cable TV and Viewer Selectivity

Jeffres, Leo W.

Journal of Broadcasting, 22, 2, 167-77, Spr 78

This article discusses how the pattern of motives that people have for watching television is affected when cable television greatly expands available content. (Author/STS)

Descriptors: Cable Television, Motivation, Television Research, Television Viewing

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