Prime-time television dramas were analyzed to isolate counter-stereotypical sex-role portrayals, and children were surveyed to determine the impact of these portrayals on sex-role perceptions. The appeal of male and female television characters as role models was also tested. (LS)

Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)

Investigates the image of the contemporary American woman as currently presented on television through viewing approximately 34 hours of programing and recording the following characteristics: regularity of character, occupations of characters, general demographics, and themes and topics discussed. (CWM)

Examines the relationship between both the sex-role and the sex of viewers and viewer perception of the sex-role depicted by five female characters in prime-time television programs. Perception of character sex-role was significantly related to subject sex-role, yet unrelated to subject sex or gender. (MER)

A study of the effects of television drama on learning of prosocial and antisocial behavior analyzes programs in terms of sex of the actor, apparent motivation for the actor's behavior, and portrayed importance of the action. Results show that the effects on viewers differ according to their sex. (EAO)