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Children2
Commercial Television2
Role Models2
Television Research2
Identification (Psychology)1
Modeling (Psychology)1
Role Perception1
Sex Role1
Sex Stereotypes1
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Journal of Broadcasting2
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Miller, M. Mark2
Reeves, Byron2
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A Multidimensional Measure of Children's Identification with Television Characters
Peer reviewed Peer reviewed
Reeves, Byron; Miller, M. Mark – Journal of Broadcasting, 1978
Multidimensional scaling is used to quantify the relative appeal of television characters as behavior models for children. (Author/STS)
Descriptors: Children, Commercial Television, Identification (Psychology), Modeling (Psychology)
Dramatic TV Content and Children's Sex-Role Stereotypes
Peer reviewed Peer reviewed
Miller, M. Mark; Reeves, Byron – Journal of Broadcasting, 1976
Prime-time television dramas were analyzed to isolate counter-stereotypical sex-role portrayals, and children were surveyed to determine the impact of these portrayals on sex-role perceptions. The appeal of male and female television characters as role models was also tested. (LS)
Descriptors: Children, Commercial Television, Role Models, Role Perception