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Faber, Ronald J. – Journal of Broadcasting, 1984
Reviews literature on pronutrition messages in children's commercials and describes a study involving children ages 3 to 14 to test the effectiveness of incorporating health information disclosures into actual television commercials for highly sugared cereal and candy products. Results indicate most children were able to recall and make sense of…
Descriptors: Childrens Television, Eating Habits, Food, Literature Reviews
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Selnow, Gary W.; Reynolds, Hal – Journal of Broadcasting, 1984
This study explored patterns of pastime activities that stand as alternatives to television viewing among middle school children. Findings are compared with those of Robinson's study (1981) for alternative media, video games, and sleeping variables, as well as dichotomous measures for group membership, playing a musical instrument, and hobbies.…
Descriptors: Adolescents, Correlation, Group Activities, Mass Media
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Rice, Mabel L. – Journal of Broadcasting, 1984
Dialog features--communication flow, language structures, and meaning/content--and nonverbal formal features of six children's television programs are examined to determine if there is dialog simplification, if certain dialog characteristics differentiate among shows sampled, and if there are different combinations of linguistic features and…
Descriptors: Childrens Television, Comparative Analysis, Content Analysis, Dialogs (Language)