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Direct linkLamm, Kevan W.; Rumble, Joy N.; Carter, Hannah S.; Lamm, Alexa J. – Journal of Agricultural Education, 2016
In the information rich society of the 21st century consumers have had access to many different communication channels where they can find information about agricultural topics. Individuals seek information that fulfills their needs and opinion leaders have been identified as a solution to communicating with audiences about complex topics.…
Descriptors: Communication Strategies, Leadership Training, Predictor Variables, Agricultural Occupations
Lamm, Kevan W.; Lamm, Alexa J.; Carter, Hannah S. – Journal of Agricultural Education, 2015
Global conflicts have rapidly made water the most contentious issue in the world today. Considering water drives health, industry, recreation, and the agricultural food system it is no surprise that it has become such a hot topic. As a result, the general public has an increased interest in water-focused policy; policy that can have a large impact…
Descriptors: Water, Public Policy, Public Opinion, Agricultural Education
