Descriptor
| Advertising | 1 |
| Childrens Television | 1 |
| Costs | 1 |
| Federal Regulation | 1 |
| Merchandising | 1 |
| Programing (Broadcast) | 1 |
| Public Policy | 1 |
| Television Commercials | 1 |
Source
| Journal of Advertising | 1 |
Publication Type
| Information Analyses | 1 |
| Journal Articles | 1 |
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Peer reviewedRotfeld, Herbert J.; Reid, Leonard N. – Journal of Advertising, 1979
Notes that the proposed regulation of children's television advertising may eliminate competition, increase consumer costs, and result in poorer programing. (RL)
Descriptors: Advertising, Childrens Television, Costs, Federal Regulation
