Descriptor
| Adults | 1 |
| Advertising | 1 |
| Consumer Education | 1 |
| Consumer Protection | 1 |
| Food Stores | 1 |
| Layout (Publications) | 1 |
| Merchandise Information | 1 |
| Merchandising | 1 |
| Publicize | 1 |
| Purchasing | 1 |
Source
| Journal of Advertising | 1 |
Author
| Mason, J. Barry | 1 |
| Wilkinson, J. B. | 1 |
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Peer reviewedMason, J. Barry; Wilkinson, J. B. – Journal of Advertising, 1978
Assesses the magnitude and incidence of experimentally determined deceptive advertising decisions in supermarket advertisements. Shows that many reduced-priced items are displayed less prominently, lessening a consumer's ability to show economically. (RL)
Descriptors: Adults, Advertising, Consumer Education, Consumer Protection
