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Taking It to the Top: A Lesson in Search Engine Optimization
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Frydenberg, Mark; Miko, John S. – Information Systems Education Journal, 2011
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order to promote their brands online. Techniques for achieving SEO are relevant to students of marketing, computing, media arts, and other disciplines, and many…
Descriptors: Search Engines, Web Sites, Web 2.0 Technologies, Search Strategies