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Direct linkJones, Colin; Penaluna, Andy; Matlay, Harry; Penaluna, Kathryn – Industry and Higher Education, 2013
This article offers a critical discussion of the role of the business plan in current enterprise educational practice. In addition to reviewing recent work that considers the "for" and "against" arguments about the use of business plans in higher education, the authors suggest that the context of student learning is largely…
Descriptors: Role Perception, Business Administration Education, Best Practices, Educational Strategies
Burns, Barbara A.; Jordan, Thomas M. – Industry and Higher Education, 2006
Business managers are faced with complex decisions involving a wide range of issues--technical, social, environmental, and financial--and their interaction. Our education system focuses heavily on presenting structured problems and teaching students to apply a set of tools or methods to solve these problems. Yet the most difficult thing to teach…
Descriptors: Problem Solving, Holistic Approach, Models, Thinking Skills
