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Download full textAttia, Mohamed A. S.; Chepyator-Thomson, Jepkorir Rose; Sonkeng, Katja; el Azim, Hazem Kamal El-Din Abd – ICHPER-SD Journal of Research, 2018
Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100…
Descriptors: Foreign Countries, Clubs, Athletics, Marketing
Lee, Donghun; Trail, Galen T.; Lee, Cindy; Schoenstedt, Linda J. – ICHPER-SD Journal of Research, 2013
The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase…
Descriptors: Intention, Purchasing, Merchandising, Team Sports
